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Instagram

Comments on business posts and direct messages relay into Intercom alongside your other channels. Mirrors the Facebook structure for inbound and outbound.

ChannelOAuth 2.0Real-time webhooks

Overview

Instagram Business or Creator accounts only. One Instagram account = one slot. Comments on your business posts and direct messages relay through the same Meta webhook infrastructure that powers the Facebook channel.

Authentication

OAuth 2.0 via Meta, the same as Facebook. Sign in with the Meta account that administers the Instagram Business or Creator account you want to relay.

Inbound events

EventDirection
Post commentInbound
Direct messageInbound

Outbound actions

ActionTriggerDirection
Reply to commentReply in Intercom on a comment threadOutbound
Reply to DMReply in Intercom on a DM threadOutbound
Delete commentConversation redaction in IntercomOutbound

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